PR people: What are the skills needed in the future?
By
Sebastian
I found this on Shel Holtz’s blog, a video put together by Ogilvy PR Worldwide. Leading PR executives weigh in on the future of the PR industry.
Axing the press release?
By
Sebastian
Hotwire’s Tapio Liller wrote an interesting post today, reiterating Tom Foremski’s Die! Press Release! Die! Die! Die! motiv with a less violent but equally graphic headline, What if we axed press releases altogether?Here is the comment I wrote: First of all, good to see somebody from the big PR firms carrying the torch of “That’s […]
PR: human relations
By
Sebastian
PR and PR practitioners were on my mind a lot lately. First we have the ongoing discussion about how to do PR as a start-up with good arguments by Brian Solis, Robert Scoble, Marc Canter and Loic Le Meur. Public relations is a very difficult discipline by definition. Who is relation to whom? Who is […]
Baby monitor principle?
By
Sebastian
Wolfgang explains this new kind of communication over at the Edelman Digital Authenticities blog. I like the analogy and, being a father of a 9 months-old unterstand the concept all too well. But still, what he describes is – at least today – a wish at best. Granted, some companies have embraced the thing we […]
Great podcast on PR in the blogosphere
By
Sebastian
Shanna Hunt from Hill & Knowlton and He who shall not be named have a great conversation, Shanna especially shares a lot of insight. Later Jonathan Brown joins and offers down-to-earth perspective on Twitter. Podcast link, “blog”-entry. Technorati Tags: gillmor, pr, blogosphere, newsgang
Corporate speak and customers don’t match
By
Sebastian
So, the PS3 is finally shipping in Europe. There is an interesting arcticle on BBC.I particularly like the quote of the first customer in line: I feel fantastic. I’m delighted that everyone here also gets a television. Right. That’s exactly what he said, I am sure. And why the give-away in the first place? Most […]