Predictions for 2007
By
Sebastian
All humbleness aside, I did great last year. Kind of easy, being as vague as possible. However, I nailed the Me2Revolution, they were just a lot quicker than I thought. So without further ado, I’ll try to be more specific and not copy too much from other pundits. 1. I will relocate to Hamburg and […]
PR in NHL or How do you communicate stupid decisions?
By
Sebastian
I found myself shaking my head about the New York Islander’s goings-on this summer and I am sitting here again in October, reading about the resignation of Philadelphia Flyers (that is a US hockey club) GM Bob Clarke and the firing of coach Ken Hitchcock. Imagine a sports club giving a mainly unproven player playing […]
The New Way of Marketing has a name: crayon
By
Sebastian
Today they let the cat out of the bag: Joseph Jaffe, Shel Holtz, Neville Hobson and C.C. Chapman (no reason for that order) have announced the name of their venture: I think it will be very exciting to see how this shapes out.Their office will be located in Second Life, with a big launch event […]
PR needs to change: My Jerry Maguire mission statement
By
Sebastian
This post is about three things PR needs to change: distribution of messages targeting of journalists the content as such aka the way PR practitioners consult their clients DistributionPR is changing already. Currently, practitioners all over the web are reacting to the changes brought to the industry, adapting to the new technologies, watching, listening, learning.One […]
Me2revolution reaches Germany: Edelman signs Haltungsturner
By
Sebastian
The news has been around the blog all day (himself, Djure, Sebastians, Knüwer, Klaus etc.), Edelman has signed Wolfgang Luenenbuerger-Reidenbach, formerly with Ausschnitt, as Director Online Conversations (aka Chief Blogging Officer). He joins an already strong roster of Steve Rubel, Phil Gomes, and Guillaume du Gardier, assembled around owner Richard Edelman (who had started the […]
Why companies should pay attention to the blogosphere
By
Sebastian
(Again, not trying to sell blogs!)I have written about the opportunity a corporate blog can represent for a company before, mostly from the perspective of the company. Today I want to point out why the blogosphere matters from the perspective of a user. Imagine that I am your customer. Let me give you examples of […]