What do you want?

Seth Godin (him again) had a great post couple of days ago. I am going to quote it in full, it was headlined “The Agenda”:

The job of the CEO isn’t to check things off the agenda. Her job is to set the agenda, to figure out what’s next.

Now that more and more of us are supposed to be CEO of our own lives and careers, it might be time to rethink who’s setting your agenda.

And today, Merlin Mann hit exactly the same spot (sent along by Johannes, @jkleske), explaining how he will (writing his book) stop being a slave to deadlines but instead continue writing the book he wants to write.

Both articles point very close to home. The key here is that before you make the tough decisions you actually have to decide what’s important to you. Many people don’t really know what they want.

Kindle, Export, Linchpin

Seth Godin asks his readers to pass on their copy of his recent work ‘Linchpin’. I’d love to do that. But, I read it with the Kindle for iPhone app, and all of a sudden passing it on would be a copy and I would violate all kinds of copyright rules.

However, I highlighted 35 spots in the book with the neat “highlight” feature, I guess I could share those? Unfortunately, if Amazon were to enable a simple “share this quote”-feature, they would violate all kinds of copyright rules. Quite the pickle. What good is the highlight feature then. A quick Google search reveals a Kindle site were I can access my highlights on the web. That is better than nothing I guess.

If I were to publish those though, I guess I would violate all kinds of copyright rules. I could just publish the location of the quote but that would do you no good because of Amazon’s stupid page numbering on the Kindle iPhone app. As soon as we have different formated reading habits, you luck out.

So I guess all that remain to say is that I think if you read one business book a year first of all that’s not enough and I can’t possibly take responsibility for what you choose. However, Linchpin is one of if not Godin’s best book and in a broad sense, not purely marketing.

And here is one quote:

If you’re going to go to all the trouble of learning the song and performing it, then SING IT. Sing it loud and with feeling and like you mean it. Deliver it, don’t just hand it over like a bank teller. When you answer the phone or greet me at your office or come to a meeting or write something, don’t bother if all you’re going to do is do it. Sing it or stay home.

Noch mehr Videos: Seth Godin, Earth Day und Professor Kruse

Schon mal ein Video von Seth Godin zu finden, dessen Inhalt noch nicht so bekannt ist (via Bender)

Leider nicht zu embedden: The Best Earth Day jokes.

Ich bin neulich schon einmal auf Professor Kruse gestoßen worden. Hier geht’s weiter, zum Thema Reputation in Netzwerken, auch via Bender:

Das passt ganz gut zum Eintrag von vorhin.