Brand is a promise, a promise of happiness
By
Sebastian
The above is a great quote from a conversation between Joseph Jaffe and John Gerzema of Young & Rubicam, author of The Brand Bubble. Listen to it on Jaffe Juice #115, I highly recommend it, I listened to it twice.Join the Conversation jaffejuice, johngerzema, youngrubicam, brandbubble
Great advice by Gary Vee
By
Sebastian
All the really smart guys are saying it. Of course a panel with CC Chapman, Mitch Joel and Gary Vaynerchuk would rock. You have to do something every day, be it answering email or just wearing the hat.
Baby monitor principle?
By
Sebastian
Wolfgang explains this new kind of communication over at the Edelman Digital Authenticities blog. I like the analogy and, being a father of a 9 months-old unterstand the concept all too well. But still, what he describes is – at least today – a wish at best. Granted, some companies have embraced the thing we […]
You are an empowered consumer (and a new definition of Web 2.0)
By
Sebastian
Back in the days when there was neither the internet, unlimited choice nor the long tail we had fewer gatekeepers, less access to information and were – from today’s point of view – stuck with limited options. We had one telco, one bakery, one tv programme. If we had a bad experience with a company, […]
A matter of choice: Too many options not helping the environment
By
Sebastian
Stay with me for a few sentences while I string together a theory festered from reading too much Seth Godin and Malcom Gladwell: I took me threefour trips to the hardware store to find the power-saving/environmentally sound light bulb I wanted. The first two times I didn’t buy anything because there were too many options […]
The simple things
By
Sebastian
So I just received an email newsletter from the management one of my favorite artists, a well-known bass guitar player who had been around quite a while. The newsletter announced a new band and new album. However, all excitement vanished because there were no links in the newsletter, not to amazon, not to myspace, not […]