Viral pitch
By
Sebastian
Agency.com pitches for Subway. Great idea, great execution. Have a look.Most likely we’ll see more of this in the future until overeager agencies have some stock material and forget what it’s really about: Creativity.(via Shel) Technorati Tags: agencydotcom, pitch, online, viral
If I had a big marketing budget to spend…
By
Sebastian
…I would take a close but distant look at the new numbers, youbube audience vs. TV-eyeballs and, ad impressions report from MarketingVox. And then I’d remember Jaffe’s words about the 30 second spot and do the following:Save on the big ad spending. Instead, get a week’s worth of Godin’s and Jaffe’s time and a number […]
Creating content is so easy
By
Sebastian
Yesterday Dave Winer mentioned that he’ll begin to invest some of his own money and my guess is that he’ll win more shirts than he’ll lose. Yesterday I also listened to the recent Gillmor Daily show on Hollywood. A – at times heated – debate about where studios and content are headed. It reminded me […]
Note to Steve Gillmor: I do believe…
By
Sebastian
Today I went to earthlink.net and looked at their services. Of course I have few uses for their service since I live in Europe but in case I moved to the US tomorrow I need to be able to make an informed choice. 😉I learned all about Earthlink through the commercial in Steve Gillmor’s podcasts […]
Radio advertising sucks!
By
Sebastian
Meanwhile, a lot of people seem to have the same opinion about the dull Earthlink radio spot in the beginning of the Gillmor Gang. I’m pretty glad about that, hoping that this user feeling will reach advertisers. Why? Radio advertising is appallinly stupid these days. I feel insulted. I am not kidding. Do they really […]