Lesenswert: Microsofts nicht vorhandene Strategie

Absolut guter Artikel von John Dvorak der zeigt, dass Microsoft entweder nicht weiß, was seine Strategie ist oder es seine Strategie bei jedem neuen Hype ändert. Kleiner Auszug:

  • Years ago in the pre-Internet era, AOL was the talk of the town, so Microsoft had to copy it with MSN. No money was made; no strategic advantage was gained.
  • Netscape was the rage for a while, so Microsoft threw together a browser and got in that business. The browser was given away for free. No money was made; the strategy got the company in trouble with government trustbusters.
  • During the early days of the Internet, new online publications appeared. Microsoft decided to become a publisher too, rolling out a slew of online properties including a computer magazine and a women’s magazine. They were all folded.
  • Computer books became popular; Microsoft began Microsoft Press. After an early splash and success, the company soon lost interest and the division now languishes.

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