Absolut guter Artikel von John Dvorak der zeigt, dass Microsoft entweder nicht weiß, was seine Strategie ist oder es seine Strategie bei jedem neuen Hype ändert. Kleiner Auszug:
- Years ago in the pre-Internet era, AOL was the talk of the town, so Microsoft had to copy it with MSN. No money was made; no strategic advantage was gained.
- Netscape was the rage for a while, so Microsoft threw together a browser and got in that business. The browser was given away for free. No money was made; the strategy got the company in trouble with government trustbusters.
- During the early days of the Internet, new online publications appeared. Microsoft decided to become a publisher too, rolling out a slew of online properties including a computer magazine and a women’s magazine. They were all folded.
- Computer books became popular; Microsoft began Microsoft Press. After an early splash and success, the company soon lost interest and the division now languishes.
