Some quotes

• by 2010, traditional TV advertising will be one-third as effective as it was in 1990
• real ad spending on prime-time broadcast TV has increased over last decade by about 40% even as viewers have dropped almost 50%
• (Teens) spend less than half as much time watching TV as
  typical adults do. Teens also spend 600% more time online, surfing the
  web.

(via Jaffe Juice)

Nathaniel
Johnson, a 17-year-old senior at Claremont High School who took part in
the survey, spoke for the 62% of boys in his age group who like to
multi-task. He’s a big fan of what the computer allows him to do: “You
can open five or six programs simultaneously: work on a project, type a
report, watch YouTube, check e-mail and watch a movie.”

If you’re busy marketing like you’ve got my attention, you’ve already made a huge mistake.

(via Seth Godin)

Today more than ever I have the feeling that the stage is ready for great marketing. The only director’s cue would be:
Forget what you did for the last 30 years, look at the numbers. Don’t do what has worked in the past, be original.

Technorati Tags: marketing