Let me clarify

I just listened to the introductions of for immediate release #18 and would like to clarify my point. I am afraid I was imprecise again in my comments. I answered Neville’s question “Is the business community in Europe not receptive?” (of blogs etc.) “They don’t know what it does?” What I meant is this: They don’t know how what consequences will stem from blogging. In uncertain times customers (of PR agencies) would like to know about reactions, reach and ROI in advance. However, this is hard to chart just now and until it is predictable, people are silently observing (collecting data at best). In addition, communicators often seem to be very secretive about their tricks, not communication at all.

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