Blog-entries in Search Results – Introducing “bisr”
By
Sebastian
Blogs do influence search results. We know. And in presentations, we would like to show. Everybody has his own two-five examples, often the same ones. (e.g. dell). I think it would be great if the PR/marketing bloggers would share these, therefore I am introducing bisr (short for “blogs in search results”) I am talking about […]
Watchlists with Monitor This
By
Sebastian
In case anybody missed Steve Rubel‘s tip for PR-professionals from a couple of weeks back:I just spent 10 minutes with Monitor This and have now 12×22 new Watchlists in my feed reader. Conincidentally, this comes on the eve of the decision to reduce my apprx. 200 non-watchlist feeds to 100 at most. I am still […]
Info-Sponge
By
Sebastian
In the current edition of managing the gray, host CC Chapman recommends that it helps to be a sponge, soaking up information, while juggling with new media. I totally agree: with RSS and portals, TechMeme and PopUrl, Second Life and MySpace out there, you have to put your ears to the ground and take in […]
IAB and PwC study: Internet ad revenue rising
By
Sebastian
Yesterday, Interactive Advertising Bureau and Pricewaterhouse Coopers published a study which shows that Internet advertising revenues increase 6 % in Q1 2006 (for a total of $ 3.9 billion) compared to Q4 2005 and 38 % compared to Q1 2005. “The Internet continues to shape the media landscape as more advertising dollars are going online,” […]
Benefits of podcasting
By
Sebastian
Eric Schwartzman has a great piece on podcasting, actually his opening remarks fomr the Syndicate conference in New York. He sees six main benefits: Podcasts allow listeners to time-shift and place-shift media consumption Podcasts are 100% efficient, since episodes are only downloaded by listeners on an opt-in basis Podcasts are easily accessible to a global […]
The Forrester Podcasting Survey
By
Sebastian
Studies are great tools for PR-professionals. Sometimes, we issue them ourselves to use in PR-strategies, or we use them in our client presentations to make a case. So, of course we jump happily on new studies, as has happened with the recent Forrester podcasting report. The line everybody jumped on was: Our survey showed that […]