Benefits of podcasting

Eric Schwartzman has a great piece on podcasting, actually his opening remarks fomr the Syndicate conference in New York. He sees six main benefits:

1. Podcasts allow listeners to time-shift and place-shift media consumption
2. Podcasts are 100% efficient, since episodes are only downloaded by listeners on an opt-in basis
3. Podcasts are easily accessible to a global audience that is not defined by geographic boundaries
4. Podcasts are heard by an educated, influential audience with a high disposable income
5. Podcasts afford companies the ability to leverage electronic programming without an outside news media filter
6. Podcasts are the most cost effective electronic media distribution channel available

Visit his page and take a look at the research links he offers. Great stuff, thank you Eric.

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