Eric Schwartzman has a great piece on podcasting, actually his opening remarks fomr the Syndicate conference in New York. He sees six main benefits:
- Podcasts allow listeners to time-shift and place-shift media consumption
- Podcasts are 100% efficient, since episodes are only downloaded by listeners on an opt-in basis
- Podcasts are easily accessible to a global audience that is not defined by geographic boundaries
- Podcasts are heard by an educated, influential audience with a high disposable income
- Podcasts afford companies the ability to leverage electronic programming without an outside news media filter
- Podcasts are the most cost effective electronic media distribution channel available
Visit his page and take a look at the research links he offers. Great stuff, thank you Eric.
Technorati Tags: podcasting, benefits, syndicate
2 Comments
sebastians
and he is using podcasts as a platform for himself
i like his casts, too, though.
Sebastian
yep. have you checked out managing the gray, yet? and, are you guys going to be in cologne on wednesday?