Yesterday, Interactive Advertising Bureau and Pricewaterhouse Coopers published a study which shows that Internet advertising revenues increase 6 % in Q1 2006 (for a total of $ 3.9 billion) compared to Q4 2005 and 38 % compared to Q1 2005.
“The Internet continues to shape the media landscape as more
advertising dollars are going online,” said Peter Petrusky, Director,
Advisory Services, PricewaterhouseCoopers. “It is abundantly clear that
marketers are seeing a compelling opportunity to leverage the Internet
as a powerful medium that drives both branding and sales results.”
Did I mention that until now there is no advertising on this page? 😉
Technorati Tags: pwc, iab, study, online advertising, advertising renvue
2 Comments
Uwe Keim
What I really do hate are those crappy “studies” from those crappy consulting companies.
Sebastian
You do? Unfortunately, in the advertising and public relations industry clients will want numbers to back up strategic theses, not just gut feeling…