Reading list for 2009 (enough with the resolutions already)

As you may remember, we will be moving in spring 2010 and we want to trim down the number of boxes of stuff to be moved. A good place to start is books, we own a lot. And I mean, a lot.
One way to go about it, is stop buying new books and reading the ones we have and didn’t get to yet. Another is to bookmooch and a third is to give books away. We’ll do all these.
As I went through the shelves (books are standing in double rows) to fill a box to go in the attic, to make room for the books lying around elsewhere, I created a little “books on reserve” shelf (Handapparat aus der Uni), with books I really need to get to and intend to read this year.

2009 book shelf by you.

Here is the complete list:
Macolm Gladwell – Outliers
Carlos Ruiz Zafón – Shadows of the Wind
Wallace Stegner – Crossing to Safety
John Irving – Until I Find You
Siri Hustvedt – Sorrows of an American
Dan&Chip Heath – Made to Stick
Paul Auster – Book of Illusions
Richard Powers – The Time of Our Singing
Jasper Fforde – Eyre Affair
Joseph Jaffe – Join the Conversation
W. Chan Kim and Renée Mauborgne – Blue Ocean Strategy
David Foster Wallace – Infinte Jest
Siri Hustvest – Enchantment of Lily Dahl
Hermann Scheer – Energie Autonomie
Dan Tapscott – Wikinomics
Sten Nadolny – Discovery of Slowliness (*)
Ken Follett – Pillars of the Earth
Charles Frazier – Thirteen Moons
Nick Hornby – Slam
Jonathon Franzen – The Corrections (*)
McCarthy – McCarthy’s Bar
Harper Lee – To Kill a Mockingbird (*)
Jonathan Safran Foer – Extremely Loud & Incredibly Close
Paul Auster – Oracle Night (*)
Naomi Klein – Shock Doctrin
*=reread

That’s 23 books, more than two weeks per book which should be manageable. The number of business books seems low, but you can add to that 1-2 books I will still get for Christmas and 1-2 I intend to pick-up as the year progresses, depending of what comes out and my way. And course Lee Child – Nothing to Lose once that comes out as paperback.
The Irving tome, Shock Doctrine and Infinite Jest look scary thick, but what’s a guy to do.

However, I have finally started to read Stephen D. Frank’s The Evelyn Wood Seven-Day Speed Reading and Learning Programm, a book I had lying around for years. Last night’s speed was 580 words per minute, faster than average they say, but they are striving for at least 1.500 words per minute. That sounds scary too.

Have a great 2009!

Zukunft der Zeitungen? Ein Blick auf die Online-Gegenwart

In den letzten Wochen wurde viel über die Zukunft von Zeitung, Journalisten und Medien im Allgemeinen geschrieben. Vielleicht ein Anlass, sich den Status Quo auszugsweise mal anzuschauen. Warum SpOn immer noch eine meiner ersten Anlaufstellen ist, ich kann es nicht sagen. Gewohnheit? Die Headlines? Viel Info auf einer Seite? Aber ich bin gewillt, mich zu verändern, habe also mal geschaut, wie die Tageszeitungen auf meinem iPhone aussehen.

Die Hälfte der Prüflinge haben mich automatisch auf eine spezielle Handy-Version weitergeleitet:
IMG_0008.PNGIMG_0009.PNGIMG_0011.PNG

Ausnahmen, Die ZEIT, die Süddeutsche und die taz:
IMG_0006.PNGIMG_0007.PNGIMG_0010.PNG

Hier muss man die entsprechende mobile Version aufrufen:
IMG_0013.PNGIMG_0012.PNG

Ich finde allerdings, die normale Darstellung von zeit.de fast besser als die iPhone Version.

Technisch sind also fast alle Anbieter in der Lage, ihre Inhalte aufbereitet zu verteilen, die Sache hat allerdings einen Haken.

Es wird der selbe Fehler gemacht, wie oft bei PowerPoint. Es wird sich in vorgegebenen Bahnen bewegt. Bahnen, deren Weg leider nicht dem Inhalt untergeordnet ist. Wir können, also machen wir. Zu wenig wird darüber nachgedacht, wie man den nächsten Schritt geht, statt der Technik hinterher zu hinken.
Das iPhone bietet sich an für diese reduzierten Spalten, aber ist das wirklich sinnvoll? Sind die kaum erkennbaren Rubriken unter dem ZEIT-Logo nicht etwas veraltet? Wäre es nicht viel sinnvoller, wenn man die Ressorts seitlich verschiebt? Oder die Darstellung im Artikel switchen kann? Oder sich das Verhalten der Seite beim Drehen des Telefons ändert?
Geht alles nur in einer iPhone App? Ja, und?

Don’t fucking work with what’s already been done, work with what you’d like to see!

, , , , , ,

Packungshinweis: Wir befinden uns im Wahlkampf

Kleine Erinnerung an alle: Absolut alles, was von jetzt an in Deutschland passiert, trägt den Wahlkampfmantel. Steuersenkungen vs. Gutschein, Arbeitslosenzahlen, Deutsche Sprache usw. Interessanterweise gelingt es den Themen bisher nicht, sich nachhaltig in den Medien zu halten. Lediglich Negativbeispiele wie der hessische Obama kommen mir nachhaltig entgegengeschwappt.
Ich wage mal eine wahnwitzige Prognose. Das was jetzt in Eimsbüttel passiert, wird uns bis zum Wahltag auch noch auf Bundesebene begegnen. Da werden Politiker den Sharping machen, meinetwegen auch den Engholm. Inhaltlich relevante Nachrichten werden eine Halbwertzeit von 48 Stunden haben, weil die Politikter leider immer noch nicht verstehen, wie sie die Wähler erreichen, und schon gar nicht, dass sie eigentlich gewählt sind, um die Interessen selbiger zu vertreten.
Leider, leider folgt daraus für die nächsten vier Jahre “same old, same old” mit allein Angela Merkel als Lachender. Der Schritt zum noch-mehr-Parteien-System wird kommen, und dann wird man erst recht nicht mehr wissen, wer für was steht. Geschweige denn die Politiker einen Rahmen zur Regierungsbildung haben. Finanzkrise, pah.

Career changes: From PR to renewable advertising

I realize I had hinted at changes in my podcast and in previous blog entries, but I guess I never actually articulated it. A recent conversation with a friend brought that back to attention so I guess it is time to spill the beans, even if that is half a year late. I only made subtle changes to my Xing/LinkedIn profiles so that didn’t raise attention.

The short version is that I moved from the PR team to the advertising unit of our agency, also taking on more internal organizational work.

The longer version begins with November 2002, when a student job in a PR/advertising agency turned into an internship into a full-time position. I never planned for a career in PR, it dropped in my lap and I ran with it. Not bad, too, I’d like to think. But you know as well as I do that you can only achieve so much when the heart is not 110% in it. Passion. Missing. Ever since it became clear that one of the accounts I was handling was not going to be continued at our agency, my motivation was down. That client was sort of the last straw. It also proved to be a topical connector to what I am doing now.

Because, apart from the fact that I got tired of PR, I was looking to work on something with more purpose. A topic. Therefore, an intercompany change proved to be a logical conclusion: Since 2004, the ad unit of WBN (there, I said it) has been gaining a strong foot in the renewables market in Germany, handling clients from pv, wind and biomass sectors. I am still communicating with clients and 3rd parties, just more on an organizational scale than with an interest in selling, if you know what I mean.

Internally too, the time was not only right then, but high to relaunch the agency’s homepage which we did very efficiently and quickly (Thomas Gigold did the CSS and troubleshooting). Two weeks ago I have begun publishing almost daily “green links” on the site (I know, another blog…), merging passions.  Of course, there is an RSS feed which you can subscribe to, too.

As for the Web 2.0 stuff, you may have noticed that I am no longer writing the blog for Ligx which leaves fring as our only active account in that area. However, being on the ad unit gives me way more options to consult clients on where it is possible, feasible and sensible to integrate social media tools. And naturally, the knowledge is still here and will be applied, if needed…

As I tweeted yesterday, I massively added “green/environmental”-feeds to my RSS-reader to expand my scope, and as stated earlier today, I totally intend to be more active when it comes to CO2-reduction, power-saving and other environmental issues.

That is it in a nut shell. Already, I made great connections, worked on motivating projects and we have two very cool announcements to come hopefully this year, so stay tuned!

And if you’d like to check out projects we have done, you may click here. Some logos have references linked.