(Again, not trying to sell blogs!)
I have written about the opportunity a corporate blog can represent for a company before, mostly from the perspective of the company. Today I want to point out why the blogosphere matters from the perspective of a user.
Imagine that I am your customer. Let me give you examples of why I love products or content because somebody showed me he cared:
Back when Skype was w/o ebay, I wrote an article about their communication, and somebody from the Skype team took the time to answer. Me: happy.
I once asked the mighty numer of readers of this blog about the fluctuating number of FeedBurner subscribers and if somebody knew the metrics behind it. Eric from FeedBurner responded and gave the answer. Me: happy. (Note to Nick Carr: This is I guess also the answer to your TechCrunch-subs-question)
I wrote about the problems with the adaptation of RSS by low-core users. In a comment I ironically responded to my wife that I’d tell Dave Winer about it. And he replied to that. Me: happy.
When I wrote about gada.be, Chris Pirillo replied. Me: happy.
When I wrote about the sponsors of the Gillmor Gang, my post was read in the show. Me: happy.
Do you see where I am going? These people seem to care about me and thus I am loyal to them, their content or their product. No advertising can achieve the result a phone call, an email, a comment or a trackback can. And do you realize how much an ego feed to track conversations about your product costs? Right: Nothing. All it takes is your time. And, of course, the effort and willingness to make a difference.
Technorati Tags: attention, blogosphere, ego feed, opportunity, corporate blog