Edelman Trust Barometer 2006
By
Sebastian
The newest episode of earSHOT, the podcast from PR-agency Edelman (the world’s largest independent PR-firm) offers great insight for every marketer operating internationally. It present{s} a talk that President & CEO Richard Edelman gave to the agency’s New York City office about the seventh annual Trust Barometer survey. Host Phil Gomes also offers a great […]
A story everywhere
By
Sebastian
Very often successful people have a story to tell. And the not yet successful should be happy that many of the successful bunch are willing to share these days. Since I am a big hockey fan I am quite pleased with sites like hockeybuzz of course, but even more with Guy Kawasaki and Ted Leonsis‘ […]
AMBIENTE 2006 Fair: More geeky vendors than visitors
By
Sebastian
Yesterday I was at the AMBIENTE in Frankfurt, the world’s largest consumer-goods fair. I accompanied a team from bellobene, one of my clients, to get to know current and future products. Interestingly enough, I had no trouble finding a free computer terminal. Even more, representatives of the vendors were the geeks, many of them sporting […]
Blogger Meeting at CeBit? Communicators even?
By
Sebastian
I haven’t seen anything yet, so I ask myself: Are there any plans? Are you coming? Let’s meet.
Going solo
By
Sebastian
I am sure Lee‘s good wishes helped, but the job search, though not over, was fruitful. I will keep on free-lancing. Some clients might get mentioned in this blog, starting soon. Thanks to everybody who forwarded my pleas or linked to the posts.
Language can be friend or foe
By
Sebastian
Imagine you are sitting in a meeting with reps from an IT-provider, the goal of the meeting to sign a contract for support. They are trying to sell you their service. You are the decision maker. Responsibly, you aks questions. About their service, service-hours, the quality of the back-up, speed of recovery, their past experiences. […]