Worth remembering

I just printed out this bit by Seth Godin and posted it to my monitor:

If you buy my product but don’t read the instructions, that’s not your fault, it’s mine.
If you read a blog post and misinterpret what I said, that’s my choice, not your error.
If you attend my presentation and you’re bored, that’s my failure.
If you are a student in my class and you don’t learn what I’m teaching, I’ve let you down.

Worth remembering. Exceed expectations. Overfull requirements. Anticipate. Humble Pie.

  • This was one of my favorite Seth-isms. We as marketeers, communicators, teachers, product dev elopers, need to assume responsibility for our users or audience. That is not treating people like they’re stupid, but just taking the perspective of walking around in their shoes. It is about them, not about me (as much as I hate to admit that!). I like your site.

  • thanks for your comment. you said it, walking in their shoes. it is about communicating for the audience, not just what i have to say. checked out your site too, and am subscribed 😉