Mobile video – consumption and creation shifts

After I read Mitch Joel’s post on the shift of YouTube consumption from desktop to mobile from last night I immediately checked the source to see if it had more information on how the YouTube iPad app is assessed. Or any tablet for that matter. It didn’t have any. Do they consider tablet views mobile? Probably and it would explain the increase from 6% to 25%.

I do agree with him that viewing videos on smartphones is not the same as watching on a flat-screen, or just a laptop (side-note: i can’t wait to try the new mirroring feature and catch up on my “to watch bookmark list” – not on the desktop but the big screen).  The whole Airplay-technology is just mindboggling if you think about it, doing with video what we first were able to do with audio, switching podcast consumption from the headphones to the appartment-stereo with a button.

Mitch’s later points on issues with geolocation I only know too well since a lot of YouTube content is blocked in Germany due to licensing issues with local bodies. To often we don’t use the Store or YouTube on the Apple TV  but hook up a laptop with HotSpot Shield to circumvent the IP-restrictions. That aside, regular television interrupted with commercials almost never happens anymore in this household.

The mobile shift also extends to creation. I have to really think about when I last took out that old FlipCam, probably last time I recorded an Speaking English Podcast (sorry for the long summer break!). In the meantime, camera and software for the iPhone have become very powerful, be it social video apps like Viddy, Socialcam and Klip TV, or simpler Apps like Givit, Gifture (sadly this app never worked so far) or Cinemagram. Combine that with the iMovie app and you are in trouble justifying the extra configuration – remember when you chose the MacBook Pro over the MacBook because you needed the power for video?

Aided by artists who are figuring out the power in their own hands (e.g. Fred Durst/Limp Bizkit; Britney Spears) the mobile revolution extends from consuming video to creating it.

If you are wondering what the role of brand marketing can be in this space you are probably not alone.

Golden Rule of Productivity: When you consume you are not producing

I think this will turn out to be the Golden Rule for me. This isn’t necessarily about productivity – which it easily could be since it applies beautifully – but about putting ideas into tangible results. Shipping, so to speak.

When you consume you are not producing

When you have time at hand and you for example choose to watch a YouTube video you are not writing code, a blog post, filming a video or teaching. And the biggest bummer is, even when you read Paul Graham’s tips on how to start a business or listen to Mitch Joel’s podcast or watch the documentary about how Tim Ferriss learned Yabusame in 4 days, you are not producing. Sure you might learn, get inspired, connect but you are not crushing it. Mind you, I do read Graham, listen to Joel and watched the documentary and it surely was worth it. But I chose learning, inspiration and connection over progress. You just have to know how to choose when progress is needed.