T-Mobile, CRM und Kundenservice – Gehen sie zurück auf Los

Ein kurzer Besuch im T-Mobile Shop kann einem ganz schnell vor Augen führen, dass dieses ganze Social Media Gedöns nichts bringt, wenn das Produkt, die Firma und Informationen über den Kunden nicht in eine vernünftige Kundenberatung münden.

Gowalla wins the SXSW round

So, yes, I have written before that I have written before about Gowalla. As somebody who didn’t go to SXSW but downloaded the newest versions of Gowalla and Foursquare and spent the week travelling with both, I’d like to venture a healthy guess:

From  a gameplay perspective Gowalla moved forward, Foursquare did cosmetics. Sure, Foursquare’s new design is neat, eye-candy and more fun to use the app. The leaderboard is a bit more hidden and I still miss not a weekly but say monthly or “since January 1st” view, but aside from that it is solid.

Gowalla moved forward by thinking about what value one could bring to the place you check-in, something (one might argue) they didn’t have before (as opposed to Foursquare’s tipps). However, the idea of having a kind of shoe box of pictures at a venue, with memories of the people who left the photos there is grand in every sense of the word. This is the first significant improvement. The second step forward is the opportunity to send/attach messages with check-ins. I can’t remember how often I saw somebody check in somewhere and thinking to send a message. But exiting the app, starting up email/twitter/facebook seems to much of a hassle, something the new feature eliminates.

These two new features are very social and I am looking forward to silly photo memes where people photograph themselves under the table at a certain Starbucks or what not. So in my book this round goes to Gowalla.

The German collectors – reasoning why Germany will be Gowalla territory, not Foursquare

Will Europeans use Gowalla or Foursquare, asks Techcrunch Europe. With the amount of articles and podcasts I have done on Gowalla, e.g. this German piece, I don’t want to become ‘the Gowalla’ guy, but I think I can venture a guess and argue for Germany being Gowalla prone.

#1: We (ze German’s) actually prefer the GPS-requirement built-into Gowalla. Not only does it make adding new places super easy, it also gives us structure, exactness. We like the categories, too. All neat and clean. Hi-tech for the country (once) known for hi-tech. The exactness of the GPS relates to the punctuality our train system is known for (which everybody outside of Germany is in awe of while the we only complain).

#2: Foursquare is for hunters, Gowalla for collectors. Gowalla, while a social game, feels more about me. I could play this by myself, collecting item after item, droppping the inflationary Alamofires and blenders. Foursquare is more about adding new places, outhustling the other players. To oversimplify, I can be good at Gowalla despite not going out that often at night. I could even go further and blame this behaviour on our role in WW2 and argue that in the aftermath our role in history is being the passive, polite bystander, not the hunter.

I for myself am definitely the collector, not the hunter. Following the opening of the German Foursquare gates on November 20th there was a rush of new friends and I am often double-checking-in with both apps still. And yes, from a marketer’s perspective as of now it seems more easy to get in touch with the people at Foursquare to get something going. But I am already seeing boundaries being broken, people asking to follow my moves I have never heard of or been friends on Twitter for a week. I am not sure that that is what I want. And I like the eye-candy that is Gowalla and the excitement to steal the Beatnik Poet my wife left at the book store…

And there I am almost betting Mike Butcher that a year from now Germany will be Gowalla country, if…
Well there is the ‘reach’-question. Can Gowalla succeed, with only the iPhone as mobile device at the moment?

Hell, sure. Go, Gowalla 😉

Update: It seems that I wasn’t the only one writing about this last night. Martin seems undecided on who will win in Europe, while Gerald has an in-depth look at Foursquare and his first week playing with it hardcore (a great read).

Espn mobile site adds video – plays on iPhone

(this is also testing the wordpress iphone app)

Espn’s NHL site has been poorly updated during the off-season and the mobile version was still kind of lame content-wise compared to e.g. tsa.ca/nhl. To me, an NHL-app would be king, like MLB-app that livestreams games. I’d pay 15 euros to watch games on my iPhone easily, considering here in Germany NHL hockey is not available on free-tv.

Sometime this week though, they espn updated the mobile site though, enabling video reports of games. See the small symbol next to the headline.

Click that and the clip comes, quickly and crisp. Well done. But i still want the app!

Two easy Mail.app-hacks that solved my problems

Ever since I switched to Apple for my private computer I have been using Mail.app as mail-client of choice. Today though, I came upon two little features that solved two big problems.

1. Notes on my iPhone. Well, if you follow David Allen’s Getting Things Done method, everything has to go into inbox. And I have found myself at numerous times thinking, damn, there are still “unprocessed” notes on the iPhone, wondering how that could be solved. Turns out it is easy. In the left column in Mail is a header called “reminders”/”erinnerungen”. I clicked the arrow sign to expand it and – oh wonder – there were the notes I wrote on the iPhone and even better, I can edit or delete them in Mail. Awesome catch.

2. I used to use zaptxt to get immediate IM or Mail notifications for a select few RSS feeds. However, zaptxt kind of seized to work, so I was stuck. A look over the shoulder of a coworker let me catch the RSS-function of Mail, a feature I had opted not to display because I use Google Reader to manage my feeds. My usual workday involves using Mail a lot when not in deep-thought mode, thus making it an ideal place to find the updates on the must-read feeds. Again, easy as pie but a very effective addition to the system.

T-Mobile iPhone: Zeitraum bis Voicemail das Gespräch annimmt ändern

Eigentlich dank @rerun_van_pelt, aber der Artikel ist natürlich von @hansdorsch. Durch Zufall bin ich auf diesen Artikel bei appletipps.de gestoßen. Dort wird erklärt, wie man beim iPhone die Zeit verändern kann, die verstreicht, bis die Mailbox rangeht. Bei mir war diese sehr kurz eingestellt (2 mal klingeln), mit dem Code kann man dies zwischen 0 und 30 Sekunden in 5-Sekunden-Schritten festsetzen:

  1. Rufen Sie im Telefon den Ziffernblock auf.
  2. Tippen Sie **61*3311**30#
  3. Senden Sie den Code mit Anruftaste (grüner Hörer).
  4. Sie erhalten eine Bestätigung für Ihre Aktion.

In Schritt 2. einfach die “30” durch 5,10,15,20 oder 25 ersetzen, wenn weniger als 30 Sekunden gewünscht sind. Danke appletipps.