For Immediate Release live! and with a book deal
By
Sebastian
For the latest edition of For Immediate Release, The Hobson and Holtz Report, Shel and Neville broadcast together live from the New Communications Forum conference, and look like they are having a lot of fun.I have yet to listen to it, but the shownotes indicate a podcasting-book deal with McGraw-Hill, (…titled…) “How To Do Everything […]
German blogging survey
By
Sebastian
Dr. Jan Schmidt, whom I met briefly at the recent Weblogs, Podcasting & Videojournalism-conference has initiated an online survey. Great survey and it seems to be very fruitful: Just a day after the launch he has already close to 1000 entries. Way to go. A little anecdote. During the above mentioned conference he gave everybody […]
Blog Relations PR Survey
By
Sebastian
Matthew and Hugh have published a summary of the results of their Blog Relations PR Survey. Overall, PR professionals do read blogs a lot (50%) and pitch blogs occasionally or regularly (42%). Nobody from Germany was included in this survey, I am betting that results would vary a lot. (via Steve’s daily links)
Blog study by DB research
By
Sebastian
From Deutsche Bank Research comes a study/white paper about blogs (via Haltungsturnen). Surprising source, and I agree with Wolfgang that it is mostly good. (apart from the annoying usage of the wrong article) In a concise way, blogs and especially corporate blogs are explained with pros and cons. I disagree though with this argument: Grundsätzlich […]
Trust MEdia
By
Sebastian
After reading the Edelman/Intelliseek report “Trust MEdia” (via For Immediate Release: The Hobson and Holtz Report) I am wondering, if Edelman Germany is already working on a translation. This white paper should be recommended reading for everybody working in communications, most importantly those people who still do not know what a blog is. One complaint […]
Morning Coffee Notes
By
Sebastian
Yesterdays meeting of Dave Winer, Steve Rubel, Mike Kaltschnee and Ryan Saghir had a very good quote by Dave Winer. He said something like “Public Relations today means mostly marketing to the press instead of marketing to the public.” If the citizen medie movement continues like it has started this of course could change, as […]