Josh Lowensohn has five things to look for in tomorrow’s Apple earnings report. The question that peeks my curiosity is whether the recent pricing change in the TV series section of Apple TV-related sales in the Store is noticeable or not. Well, I guess for starters they would have to report that particular piece of the pie as a separate income-stream.
The point is though, that 50$ worth of credit gets you only a third of the way after the recent change from rentals to “buy-only”. What was 0.99$ is now 2.99$, a 3-4$ evening becomes 9-12$. I would guess that – if you still want to watch ‘your’ shows this leads to an increase in spending but I would like to see this notion confirmed. Although I actually would like to see that spending has decreased, maybe leading to TV studio execs relenting to go back to the old model – I just can’t afford the 10$-nights that often…