Focus on product and customer service.
Focus on customer service and product.
IKEA makes easy to set-up, take-away furniture. And improves constantly, up to the point where they now have small black thingies that help you put in the nails so that you don’t hit your fingers. Shopping at IKEA last night I spotted a big red heart that said “we hope you love our stuff”. If not, you can return it within three months. THREE MONTHS. THREE MONTHS. That is confidence in your product. I am sure, if you came after 100 days they would accept the return too. That is a company you want to do business with.
Leo Babauta at zenhabits has published his new book “Focus” today. This is his return policy:
There is a 100% money-back guarantee, if you’re not fully happy with the book. No questions asked.
I don’t want any unhappy readers — if you want your money back for any reason, you’ll get it, and you don’t need to say why. Here’s how.
Did I mention there is a 27-chapter free version of the book? This is confidence in your product.
This is how every company should act. Focus on delivering a great product. And make sure you have staff that knows how to treat your customers right. Period.