Auf meinem englischsprachigen Blog habe ich ein paar Takte zur aktuellen Diskussion über PR geschrieben. Vielleicht interessiert das auch den einen oder anderen Leser hier.
Zitiert:
PR and PR practitioners were on my mind a lot lately.
First we have the ongoing discussion about how to do PR as a start-up with good arguments by Brian Solis, Robert Scoble, Marc Canter and Loic Le Meur.
Public relations is a very difficult discipline by definition. Who is relation to whom? Who is representing what? Furthermore, the discussion seems to be focussed on PR for Web 2.0 companies which is much different from PR 1.0.
I disagree with Loic: You should measure traffic from PR, but you should not weigh the success of your campaign solely based on traffic. The effect comes through connecting with the right people.
Agree with Marc: A strong, communicating CEO does not only help but goes a long way.
Agree with everybody: The tone is important, but it also helps to know, how to get hold of a person best. E.g. I only twice exchanged emails with Scoble, would he read more? Twitter DMs may not go through. And his cell phone number is gone from the new blog. A file is too much, but some knowledge key, having met in person (e.g. like Brian Solis) definitely is a key to building a relationship.
However: Key to successful PR in the way that we consider PR for Seesmic successful is a good product, a point none of the above addressed. If Seesmic were not worth talking about and were not a powerful medium as such, even Loic, despite being ultra-connected would have problems selling it.