Stay with me for a few sentences while I string together a theory festered from reading too much Seth Godin and Malcom Gladwell:
I took me threefour trips to the hardware store to find the power-saving/environmentally sound light bulb I wanted. The first two times I didn’t buy anything because there were too many options with not enough explanation. The third time I bought two different bulbs to try out. The fourth time I went I bought five bulbs, now I am happy.
It shouldn’t be that hard. Shopping for regular bulbs is easy, you have clear glas and milk glas, and the different wattages. Not so with the energy saving bulbs, you have more than three shapes, three kinds of glas, soft light etc. And no, unlike with different kinds of cereals where you can read about the differences on the box, apparently explaining what a bulb does is much more difficult.
So there remains the practical test.
And here are the first two paragraphs in video as well.
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