So I just received an email newsletter from the management one of my favorite artists, a well-known bass guitar player who had been around quite a while. The newsletter announced a new band and new album.
However, all excitement vanished because there were no links in the newsletter, not to amazon, not to myspace, not even to the homepage.
I signed up for this newsletter because I care about the music, I want to know when new records come out so that I can go out and buy them.
You have the permission, now please use it.
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