Some time ago, Johannes pointed me to the SXSW podcasts. I happened to download more than he recommended, most notably the “Writing, Better” session.
Greg Storey from Airbag talks about his feelings when writing a post an the accompanying expactations, e.g. thinking you have just written a gem, lyao, but then realising nobody got it. Or, hoping that somebody in Australia has just the same sense of humour you do.
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