PR needs to change: My Jerry Maguire mission statement
By
Sebastian
This post is about three things PR needs to change: distribution of messages targeting of journalists the content as such aka the way PR practitioners consult their clients DistributionPR is changing already. Currently, practitioners all over the web are reacting to the changes brought to the industry, adapting to the new technologies, watching, listening, learning.One […]
Future of the cell phone?
By
Sebastian
37 signals says it is up for grabs, because for more functions than actually making a call, the UI sucks. Some are hoping for a new iPhone, Mike Arrington likes the upcoming Sony mylo.That just looks like a mixture of PS2 controller and senso toy to me. It looks big, heavy and not like something […]
Some quotes
By
Sebastian
by 2010, traditional TV advertising will be one-third as effective as it was in 1990 real ad spending on prime-time broadcast TV has increased over last decade by about 40% even as viewers have dropped almost 50% (Teens) spend less than half as much time watching TV as typical adults do. Teens also spend 600% […]
Gestures in Stock
By
Sebastian
If you needed any examples for Steve Gillmor’s Gesture Concept, listen to Joseph Jaffe and Seth Godin on Across the Sound #47 where they discuss among other things the question what technology might impact the future of marketing. Jaffe argues RFID which will result in a gesture trail (the RFID’d shopping cart collecting it – […]
Stories
By
Sebastian
Among the voices I have come to listen to in the last years of total immersement in the marketing/communication industrie and consequentially internet and blogosphere is Seth Godin’s. One of his key points is that you can only survive if you have a story to tell. You have to ask yourself “What is my story? […]
Viral pitch
By
Sebastian
Agency.com pitches for Subway. Great idea, great execution. Have a look.Most likely we’ll see more of this in the future until overeager agencies have some stock material and forget what it’s really about: Creativity.(via Shel) Technorati Tags: agencydotcom, pitch, online, viral