If you needed any examples for Steve Gillmor’s Gesture Concept, listen to Joseph Jaffe and Seth Godin on Across the Sound #47 where they discuss among other things the question what technology might impact the future of marketing. Jaffe argues RFID which will result in a gesture trail (the RFID’d shopping cart collecting it – your gestures).
“Bananas will be located next to the milk, because the customer wants it there.”
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