Among the voices I have come to listen to in the last years of total immersement in the marketing/communication industrie and consequentially internet and blogosphere is Seth Godin’s. One of his key points is that you can only survive if you have a story to tell. You have to ask yourself “What is my story? What is the story of my product?”
Well, here is a story, the story of “24”: I am sitting on a train, it is Day one, about 16:25 hours, Senator Palmer is just about to hold an impromptu press conference, and I am biting my nails, and I am constantly glancing at the battery control, hoping I can finish this DVD, already suffering because it will be days until I can get my hands on DVD 6.
My heart is actually beating faster. I am totally excited. That is a story. And I am telling it to you. With enthusiasm.
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