…I would take a close but distant look at the new numbers, youbube audience vs. TV-eyeballs and, ad impressions report from MarketingVox. And then I’d remember Jaffe’s words about the 30 second spot and do the following:
Save on the big ad spending. Instead, get a week’s worth of Godin’s and Jaffe’s time and a number cruncher. If I have a story to tell that is. That way I’d have a more original campaign, get better results and still have money left. I am sure.
(Just saw that I have blogged a lot about software lately, lots of geeky stuff. I promise to talk more ideas next week. Now of to this.)