In the end, the most interesting panel, most likely because the panelists’ opinions were farthest away from each other. Much about Peter Kabel (JvM) has been written else where. The other panelists were Alex Wunschel from, among others, Pimp my Brain, Dieter Rappold, Knallgrau and Patrick Breitenbacher, Werbeblogger. The moderator was best prepared and was very efficient to keep a healthy discussion going.
For the longest time in the beginning, Kabel was not talking about the same thing as the others: he went on and on about brand strategy and arguing against weblogs and podcasting, only to finish his monolog with the acknowledgement that Jung von Matt does in fact consider weblogs for their strategies. The brand-philosophy discussion seemed dear to his heart. At one point he argued that “distance is necessary for brands” and followed this statement with exquisite examples:
“The catholic church does not have a customer service-hotline.”
“You cannot customize the iPod.”
“Der Stern cannot address its readers on the same level as they are, otherwise they might as well ask their neighbours what they think about the political situation.”
Of course, this made for a very entertaining session, at least for all those who clearly disagreed with Kabel. The other panelists did see a spot (and not one in the footnotes) for blogs and podcasts in marketing strategies, Knallgrau e.g. has launched various efforts in this area .
On this panel, the relevance-issue was brought up, especially by Kabel who neglected that Breitenbach’s weblog has any relevance and stated that it (relevance) comes in “somewhere between 2.000 and 4 million.” (More leaning to the latter of course.)
Alex Wunschel pointed out something interesting: “In Germany, weblogs have the most success when the write against something, ripping s. th./b. apart.”
This is surely a statement we can use at the new project.
Technorati Tags: podcastday2006