In last Sunday’s FAS was a snippet about a movie about the Saturn landing of the probe “Huygens”. They also gave a URL:
http://www.esa.int/esaSC/SEMKVQOFGLE_index_o.html
Apart from the fact that nothing is as old as last minute’s link (it appears to be broken), wouldn’t it be great if they’d use a service like SnipURL and not only make the link easier to copy but also strenghten their brand.
How about:
Half the length, contains the brand name and the topic.