From the thingamy blog:
And that for me is the core of the blog as a commercial “marketin(g)” tool: It allows me much bandwidth for my person-to-person interactions, like opening the door to your office letting all into the conversation and activities.
And I would add the concept of “Extreme Business Modelling”: Frequent releases, maximum bandwidth in the conversation, solicit feedback, listen in, adjust, tweak, learn and follow.
Pull instead of push. “Market in” instead of “market to”.
It’s that easy. You’ll see