The newest episode of earSHOT, the podcast from PR-agency Edelman (the world’s largest independent PR-firm) offers great insight for every marketer operating internationally. It
present{s} a talk that President & CEO Richard Edelman gave to the agency’s New York City office about the seventh annual Trust Barometer survey.
Host Phil Gomes also offers a great introduction about the details behind the study, it all has a very transparent ring.
Like Neville said in an earlier episode of the Hobson & Holtz Report, I too would like to see more and especially European PR-agencies to take this Edelman’s example to heart and use it to strengthen their brand.
Btw Phil, how about enabling comments, offering a permalink that is called permalink, and getting rid of the play button which on my machine just links to the single entry? (Oh, and the volume on the Trustbarometer episode was on the edge of being to low.) Otherwise, great stuff!
2 Comments
Phil Gomes
Hey, man,
Actually, comment capability should be up. It was a while ago, anyway. I’ll check on it.
“Play button?”
Sab
On the podcast page http://www.edelman.com/insights/all_episodes.asp all podcasts are listed, folloed by a “Play MP3” button which just links to the single entries. Confusing.