Yahoo: Biggest search enginge or best?

“It’s not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share.”

This quote is from Yahoo CFO Susan Decker and created a lot of buzz, even among Yahoo-employees who said that Yahoo is not giving up on search. Dave Taylor (via FIR) reminds us to read closely. Decker didn’t say that Yahoo is giving up on search. She just said, that it’s not the main goal to become no. 1. Huge difference obviously. Taylor gives Apple as one example. They are the best (oh you know they are) but  do not have the highest market share.