Autobild, German automobile magazine is podcasting. Very nice production value, not just articles read to you like other papers are doing. It appears as if there are several categories which might be covered every week, the host has a good strong voice and they have spiced up the topics with interview partners.
The first show was sponsored by car radio manufacturer Blaupunkt. Blaupunkt was mentioned in the intro and received a bit of coverage directly related to a new product. However, I did not perceive the mention as intrusive or overtly advertising. Nicely done.
Two issues:
They are using the wrong article (Das Podcast) which is really annoying.
They are using music that does not sound podsafe to me..
All in all a good first step!