Via Howard Rheingold’s Smart Mobs site comes this very original flickr-based smart mob, ‘invented’ by Jane McGonigal.
How to Serve the Ministry of Reshelving %u2013 dedicated to the proper classification of fiction and nonfiction texts
1. Select a local bookstore to carry out your reshelving activities.
2. Download and print “This book has been relocated by the Ministry of Reshelving” bookmarks and “All copies of 1984 have been relocated” notecards to take with you to the bookstore. Or make your own. We recommend bringing a notecard and 5-10 bookmarks to each store.
3. Go to the bookstore and locate its copies of George Orwell’s 1984. Unless the Ministry of Reshelving has already visited this bookstore, it is probably currently incorrectly classified as “Fiction” or “Literature.”
4. Discreetly move all copies of 1984 to a more suitable section, such as “Current Events”, “Politics”, “History”, “True Crime”, or “New Non-Fiction.”
5. Insert a Ministry of Reshelving bookmark into each copy of any book you have moved. Leave a notecard in the empty space the books once occupied.
6. If you spot other incorrectly classified books, feel free to relocate them.
7. Please report all reshelving efforts to the Ministry. Email your store name, location, # of 1984 copies reshelved, and any other reshelving activities conducted, to reshelving @ avantgame.com. Photos of your mission can be uploaded to Flickr, tagged as “reshelving”, and submitted to the Ministry of Reshelving group.
Our goal is to relocate one thousand nine hundred and eighty-four copies, and to complete successful reshelving of 1984 in all 50 United States. Global contributions are welcome.
Note: this project is not a critique of bookstore culture, the state of the shelving industry, or even of pervasive government surveillance. It is merely an observation that 2 2 = 5, and 5 is no longer fiction.
Sometimes, sometimes all you can see is great idea. The only thing that could be working against the idea is that people could feel exposed, doing something ‘bad’ and leaving their trace on flickr. It seems though that there are enough ‘daring’ people out there – have a look.
Of course, I would participate right away, it is just that the 50 states are so far away from where I live…
It seems thouh