Everybody working in communications, are you REALLY aware of the power of blogs? As for example Robert Scoble has pointed out, in times of RSS-reader readers, a lot depends on the headline. I more than second that. I have another blog at Pöbler.de in which I mostly complain about the failings of companies in terms of marketing/advertising and service. Sometimes I compliment. Looking at the stats for my site I can see that most of my readers are “accidental” visitors: they come via Google or Aol search. A quick check shows that my posts about Marlboro, KangaROOS shoes, a economics magazine just voted 3rd in a market poll and the popular local radio station come in on page one or two on Google. Of course you see where I am heading: If one used this not to rant, but to promote…
If you haven’t paid attention to blogs start now!