Second opinion from “PR-Blogger”

German PR-blogger Klaus Eck confirms my point, quoting a post by Nico on Lummaland concerning advertising on weblogs. According to Nico advertisers are hesitant because they do not understand how weblogs work and how they differ from the cyberspace garbage leftover by mass homepages provided by Geocities. Not so much the unpredictability but the click-rate will be the measuring stick. If the click-rate is high enough than consultants will acknowledge blogs. Klaus predicts that marketing will follow PR soon after.

I think this ties in nicely with my answer to Neville‘s question in an earlier post today. Europe needs numbers.