Effects of Podcasting on mainstream radio

I just saw Shel’s post regarding the future of podcasts. It’s a reply to Darren Barefoot’s statement that he’s not Smoking the Podcasting Dope. Personally I agree with Shel, I think podcasting will really alter the mainstream radio landscape. Let me rephrase that. The mainstream radio landscape will change immensely and one reason for the change is podcasting. I think the format of mainstream radio cannot be made more capitalistic. Everything is paid for air-time. Radio PR is overpriced and mostly useless. The content is not …, well there is hardly any. Shel writes: “My daughter, for instance, has pretty much given up on radio, since she hears the same songs (pushed by the labels) over and over again. What she likes about P2P and, now, podcasting, is the opportunity to hear alternative music.” I’d say, it is about individuality and the rotation of mainstream radio stations often sucks while news segments are heavily biased, stripped of priorization. Therefore people are looking for alternatives.
I think more and more listeners will make use of the technological development and make their own “radio program”. They will buy their music as download (or get it through P2P) and listen to the content they want via podcasts. Sure, it looks funny when you are wearing headphones while brushing your teeth, but at least you are listening to a program you chose.
It won’t happen over night, but the few companies who are still pumping money in radio ads will find cheaper ways to get to their (future) customers and will happily go those ways because less people will listen to mainstream radio. Why are people listening to whatever station Howard Stern is on? Because of Howard Stern. As reported, people are willing to pay money to listen to him. Imagine that in Germany. What would happen if the idolized morning hosts were lured to a “station” that let them do anything they wanted and release podcasts or start subsription radio. Radio stations are facing a similar dilemma as political parties. Many listeners/voters choose their favorite by the face of the station/party. What happens when that face is gone?

Morning Coffee Notes

Yesterdays meeting of Dave Winer, Steve Rubel, Mike Kaltschnee and Ryan Saghir had a very good quote by Dave Winer. He said something like “Public Relations today means mostly marketing to the press instead of marketing to the public.” If the citizen medie movement continues like it has started this of course could change, as will the PR landscape in general.

Google Sources

Via Moe‘s Blog comes a list of Google’s sources for Germany. As far as I can see the list does not contain a single blog. Compare that to the list Nico compiled about sites linked most in the German blogosphere one must wonder. Is Google News an online news source or an online aggregator for print news. Bloggers are not yet labeled credible news sources in Germany, but I would like to see that change. Again, the United States are leading by example, where blogposts from bloggers like Steve Rubell or Neville Hobsonare featured on WebProNews – Breaking eBusiness News. Let’s see when the list of “newsworthy” media resembles the list of media that interests the public.

Yahoo 360 Launch

I started a discussion with Moe over at plasticthinking about Yahoo 360. Yahoo sent out invites and uses the gmail-mechanism to spread it. Within the last 24 hours a great deal of the weblogs I read have been invited and are giving out invites, so the spreading works (Dave Winer hast a couple on his blog. However, the reviews have not been terrific. It is a mass market product, two years late, with limited features. Not more than a nice-to-have. None of the A- or B-listers will evangelize it, so there’s “just” the mass market to be conquered – without endorsers. I don’t think I am going to try it, I still have 47 gmail invites left and used it maybe a dozen times. It’s my current “send me your .ppt, mp3, fun stuff” thing, but otherwise I’m set. Let’s wait until a not-so-early-adopter writes a review.