Ah, what a nice opportunity to combine interest in a better world and hockey.
The NHLPA announced that it is not only thinking about carbon-neutral travel but that they have struck an agreement with Planet Air, a Montreal-based non profit. Apparently, players are asked to donate close to 300$ to offset their carbon footprint – which so far about half the players have done.
Everybody in consulting and marketing, please check out Mitch Joel’s recent episode of Six Pixels of Separation during which he gets to talk with David Maister. Even if you’d skip the rest (which you shouldn’t), the interview is well done and very insightful. Thanks, Mitch.